Let’s be honest, in today’s age of massive internet saturation most of the best domain names are taken, so for most of us, selecting a domain name for a new small business website becomes a balance of compromises. Let’s look at some of the considerations you should take into account when selecting your URL:
.com, .org, .net, .biz, .gov etc.
Most people assume your site will be a .com, if you select something else you run the risk of having viewers type in the wrong address and losing potential traffic. Some sites really are an organization and a .org may technically be more correct, just to name an example of an exception. Mostly though, you may find that the name that suits you best isn’t available as a .com so you may need to compromise.
Length of the name
If your domain name is so long that no one can read it or remember it and it takes 2 and a half minutes to type it, it’s probably too long! Keep it short and easy to remember.
Keep it easy to say
If you need to say ‘‘G’ as in George ‘S’ as in Sam, foxtrot-whiskey niner, niner, niner’ to explain how to type in your domain name, like you’re a fighter pilot in world war two, then your domain name is too hard to explain. Don’t forget you may need to verbally express your email address or domain name over the phone or in a radio spot. Make sure your domain name isn’t confusing when spoken.
Purchasing premium domain names
If the name you really want isn’t available you may be able to purchase it from the person who currently owns it. Of course this depends on your budget and this can end up costing thousands of dollars. Oftentimes, the domain isn’t really being used for an existing website, it’s just parked unused, waiting for a buyer, so it doesn’t hurt to ask.
If you’re building a site through us we can assist in picking and checking availability of your domain name, but if you’re the do-it-yourself type, I recommend using whois.com to check availability of domain names, just type in the name you’re looking for, and this site will automatically show you what’s available and what isn’t.
Well those are a few of the basic considerations. As always feel free to contact us for any small business web design needs, we’re a full service ad agency offering lot’s of options to assist you in making your business grow and we have several web design packages based on low monthly payments to help you develop your small business website.